Guides
Guides for business owners who want straight answers
Short, useful reads on the questions we get asked most. No jargon, no sales pitch, and nothing you have to sign up for.
Every guide here comes from real work on real local businesses in Dallas-Fort Worth. Each one tells you what to look at, what to do about it, and what to skip. If you read one and still have a question, call us. We answer those for free.
How Many Google Reviews Does a Local Business Need?
There is no magic number. Here is how to find the one that matters in your city, and how fast to get there.
5 minute readService Area Business or Storefront: Which Google Listing Is Right for You?
Google has two kinds of listings and strict address rules. Here is how to pick the right one and stay out of trouble.
4 minute readWhere Do AI Answers Get Their Information About Local Businesses?
When someone asks ChatGPT or Google AI for a business like yours, the answer comes from a few sources you can influence.
4 minute readThe Ten Minute Google Business Profile Check
Twelve things to look at on your own listing, in order, with what good looks like for each. Most owners find three to fix.
5 minute readHow to Write a City Page That Actually Ranks
A real page for Frisco or Plano can bring customers from a town you are not in. A copy of your homepage with the city swapped in will not.
5 minute readHow to Check Whether a Marketing Agency Is Who They Say They Are
Six free public lookups that take twenty minutes. We ran them on dozens of DFW agencies. More than half had a problem.
5 minute readWant a second set of eyes on your listing and your site?
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